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Edward Bernays Crystallizing Public Opinion

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A seminal work on how public opinion is created and shaped, Edward Bernays’s 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence public attitudes over the past century. A primer on the then new profession of “public relations counsel,” Crystallizing elucidates the “instruments and techniques” that PR professionals use to mold public opinion on behalf of their client’s interests. By adapting the ideas that Bernays put forth in this book, governments and advertisers have been able to “regiment the mind like the military regiments the body.” The first ever book ever written about the public relations industry, this all-new edition of Crystallizing Public Opinion features an introduction by Stuart Ewen, author of PR! A Social History of Spin, All Consuming Images: On the Politics of Style in Contemporary Culture, and Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture.

Length: 5 hrs 17 mins

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Creation Date: Wed, 05 Jun 2024 02:50:59 +0200
This is a Multifile Torrent
01 Opening Credits.m4b 302.94 KBs
02 Introduction.m4b 26.17 MBs
03 Foreword.m4b 1 MB
04 Part 1, Ch. 1 The Scope of the Public Relations Counsel.m4b 13.58 MBs
05 Part 1, Ch. 2 The Public Relations Counsel - the Increased and Increasing Importance of the Profession.m4b 9.76 MBs
06 Part 1, Ch. 3 The Function of a Special Pleader.m4b 4.98 MBs
07 Part 2, Ch. 1  What Constitutes Public Opinion.m4b 4.85 MBs
08 Part 2, Ch. 2 Is Public Opinion Stubborn or Malleable.m4b 4.82 MBs
09 Part 2, Ch. 3 The Interaction of Public Opinion with the Forces That Help to Make It.m4b 5.88 MBs
10 Part 2, Ch. 4 The Power of Interacting Forces That Go to Make up Public Opinion.m4b 6.23 MBs
11 Part 2, Ch. 5 An Understanding of the Fundamentals of Public Motivation Is Necessary to the Work of the Public Relations Counsel.m4b 8.41 MBs
12 Part 2, Ch. 6 The Group and Herd Are the Basic Mechanisms of Public Change.m4b 4.15 MBs
13 Part 2, Ch. 7 The Application of These Principles.m4b 2.79 MBs
14 Part 3, Ch. 1 The Public Can Be Reached Only Through Established Mediums of Communication.m4b 8.17 MBs
15 Part 3, Ch. 2 The Interlapping Group Formations of Society, the Continuous Shifting of Groups, Changing Conditions and the Flexibility of Human Nature Are All Aids to the Counsel on Public Relations.m4b 15.9 MBs
16 Part 3, Ch. 3 An Outline of Methods Practicable in Modifying the Point of View of a Group.m4b 4.57 MBs
17 Part 4, Ch. 1 An Outline of Methods Practicable in Modifying the Point of View of a Group.m4b 17.09 MBs
18 Part 4, Ch. 2 His Obligations to the Public as a Special Pleader.m4b 6.16 MBs
19 End Credits.m4b 352.24 KBs
cover.jpg 28.31 KBs
Edward L. Bernays - Crystallizing Public Opinion.epub 1.37 MBs
Combined File Size: 146.53 MBs
Piece Size: 128 KBs
Comment: Updated by AudioBook Bay
Encoding: UTF-8
Info Hash: fbd05180bfaf2440fcb67f40e13fe3bcc141cf6d
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