Shared by:ssitimefill

Why Some Ideas Survive and Others Die - Chip Heath & Dan Heath

Written by
Read by
Format: MP3
Bitrate: 64 Kbps
Unabridged

Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas (business people, teachers, politicians, journalists, and others) struggle to make their ideas “stick”.
Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the “human scale principle”, using the “Velcro Theory of Memory”, and creating “curiosity gaps”.

In this indispensable guide, we discover that sticky messages of all kinds (from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship, to a new-product vision at Sony) draw their power from the same six traits.

Made to Stick is a book that will transform the way you communicate ideas. It includes a fast-paced tour of success stories (and failures), such as the Nobel Prize-winning scientist who drank a glass full of bacteria to prove a point about stomach ulcers, the charities who make use of “the Mother Teresa Effect”, and the elementary school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas and tells us how we can apply these rules to making our own messages stick.

Announce URL:
This Torrent also has several backup trackers
Tracker: udp://open.demonii.com:1337/announce
Tracker: udp://tracker.btzoo.eu:80/announce
Tracker: http://tracker.publicbt.com/announce
Tracker: udp://tracker.publicbt.com:80/announce
Tracker: udp://tracker.leechers-paradise.org:6969
Tracker: udp://tracker.coppersurfer.tk:6969
Tracker: udp://explodie.org:6969/announce
Tracker: udp://tracker.desu.sh:6969
Tracker: udp://tracker.opentrackr.org:1337/announce
Tracker: udp://tracker.tiny-vps.com:6969/announce
Tracker: udp://tracker.vanitycore.co:6969/announce
Tracker: http://tracker.baravik.org:6970/announce
Tracker: http://tracker2.wasabii.com.tw:6969/announce
Creation Date: Wed, 11 Feb 2015 18:35:38 -0500
This is a Multifile Torrent
Made to Stick-Part02.mp3 34.93 MBs
Made to Stick-Part03.mp3 34.59 MBs
Made to Stick-Part05.mp3 34.36 MBs
Made to Stick-Part07.mp3 34.31 MBs
Made to Stick-Part01.mp3 33.95 MBs
Made to Stick-Part04.mp3 33.87 MBs
Made to Stick-Part06.mp3 31.27 MBs
Made to Stick-Cover.jpg 84.47 KBs
Made to Stick.jpg 28.76 KBs
Made to Stick.wax 1.86 KBs
Combined File Size: 237.39 MBs
Piece Size: 256 KBs
Comment: Updated by audiobookbay.to
Updated by AudioBook Bay
Encoding: UTF-8
Info Hash: 83ea99f047744d5de5e8ca73c4d63bfee172338f
Torrent Download Torrent Free Downloads
Tips Sometimes the torrent health info isn’t accurate, so you can download the file and check it out or try the following downloads.
Direct Download Start Direct Download
Tips You could try out alternative bittorrent clients.
Secured Download Download Files Now
Ad