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When New Technologies Cause Great Firms to Fail

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Great companies can fail―not because they do anything wrong, but because they do everything right. Meeting customers’ current needs leads firms to reject breakthrough innovations-”disruptive technologies” that create the products and opportunities of the future.

Radical thinking . . . and a wake-up call. Citing examples from many industries (computers, retailing, pharmaceuticals, automobiles, steel), Clayton M. Christensen explains how to avoid a similar fate. He presents strategies for determining when not to listen to customers, when to pursue small markets at the expense of larger ones, and other ways to ensure long-term growth and profit. This award-winning book shows managers the changes that may be coming―and how to respond for success.

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Creation Date: Mon, 04 May 2020 19:27:18 +0100
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Comment: Updated by AudioBook Bay
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