Book Yourself Solid, 2nd Edition: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling - Michael Port

Written by Michael Port
Format: MP3

Written by: Michael Port
Narrated by: Michael Port
Length: 10 hrs and 21 mins

Format: Unabridged

Release Date:05-12-11
Publisher’s Summary

According to the Small Business Administration, 90% of service businesses will fail within the first five years. They fail not because they don’t offer great services and products, but because the owners are extremely uncomfortable with traditional marketing and sales. The result is a frustrated, isolated, and overwhelmed business owner who does not know there is an entirely different, highly successful approach to marketing and sales available—and it’s laid out in Book Yourself Solid.

Book Yourself Solid is based on Michael Port’s proven system for getting more clients. And it works. In fact, 93% of business owners who have used the system have experienced a 34% increase in their total number of clients and a 42% increase in sales in the first year alone.

Original, wildly inspiring, personal, and provocative, Book Yourself Solid is an easy-to-follow road map for starting and growing your service business based on seven core self-promotion strategies. You’ll not only learn how to develop a strong marketing plan and brand identity, but you’ll also learn why self-promotion is absolutely critical to your success—and how to do it with passion and purpose. Even if you hate the idea of marketing and selling yourself, this practical, inspirational guide will lift you up and give you the confidence you need to comfortably and authentically market yourself and your services, tap into an endless supply of quality referrals, and watch your business grow. If you’re a seasoned professional, you’ll find the fresh ideas and tactics you need to keep bringing in new business for years to come. If you’re a novice service professional looking for a complete business building system, you’ll have the keys to unlock long-lasting business prosperity, security, and abundance for yourself and your family.

Once you make a name for yourself using the seven core strategies for self-promotion, you’ll be able to run a profitable, meaningful, and absolutely booked-solid business overflowing with as many clients as your heart desires.
“Excellent book overall”

What did you love best about Book Yourself Solid, 2nd Edition?

I was getting pretty ticked off by the first chapter - it seemed like it was starting off with too much praise and flattery to me the reader and not enough substance. I was about to turn it off in disgust but decided to listen to a full hour before deciding. I’m glad I did - once he gets past the “you’re wonderful and this book will get you the success you deserve” (I hate books like that because that type of flattery usually is an attempt to hide a complete lack of substance) he actually starts giving lots of good advice on referral marketing. Very helpful, I’m implementing a lot of his ideas and highly recommend the book to any small business person looking to grow.
“Fresh new ideas to start new product”

What made the experience of listening to Book Yourself Solid, 2nd Edition the most enjoyable?

The book gives new fresh ideas to accelerate the promotion of new professional activity. Most of the points are well known, but usually not applied in this order. It is clearly American way to do business. For Spanish marketing style it is a little bit too pushy.
On the other hand the book is too much oriented to service area to offer services and does not give much idea with new, not yet known, products.

Who was your favorite character and why?

Not applicable

What does Michael Port bring to the story that you wouldn’t experience if you just read the book?

The audiobook allows to listen while walking, for fully occupied person the only time to dedicate to books.

Was this a book you wanted to listen to all in one sitting?

No

Any additional comments?

It will be appreciated if the next version of the book helps with new product positioning on market.
“Great for obtaining new resources and tools”

What does Michael Port bring to the story that you wouldn’t experience if you just read the book?

An animated look into his coaching experiences that gives the connecting moments of “this can be me”.

Did you have an extreme reaction to this book? Did it make you laugh or cry?

Book Yourself Solid had the balance of resourceful content as well as laughter. Some of the beneficial resources that have worked great for me are the Book Yourself Solid Direct Outreach and Web Strategies. Although I am familiar with Face book and Twitter Michael Port shares a few additional twist to enhance your current profile
“Only Read This Book if You Want to Be Booked Solid”

This is an excellent read. If you want a book on this subject that is truly helpful, this is it. If you don’t want to work at booking yourself solid–if you want a quick fix–you won’t find it here. You’ll have to change the way you work if you want this system to work for you. And you will have to take your time and WORK to build real relationships for this system to work for you. But, if you work it, it will work. Port shows you how in a smart, funny, down-to-earth, not too preachy way and provides you all of the tools and resources you need to succeed without your having to spend a ton of money to get access. Does he offer other services in his book? Yes. But you’ll WANT to buy from this man who adds so much value to your business life in this book. Be prepared to be amazed in a world of the mediocre and unamazing business information.

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